2021-2023 Revamping BNY Mellon's Quarterly Newsletter: How Design and AI Transformed Readability and Engagement

Challenges:

• Readability was only 34%

• The design was outdated and not attractive

• Content had several loopholes and was not engaging

• Readers did not feel connected to the content

Actions Taken:

• Survey and Feedback Collection: Conducted a survey to understand what readers were missing in the newsletter and gathered their suggestions for improvement.

• Templatization and Imagery: Utilized AI-driven image and template generation tools to create a modern and visually appealing design.

• Content Optimization: Employed AI tools, including ChatGPT, to refine the content, making it more concise, engaging, and enjoyable.

• Multimedia Enhancements: Added sound and animation to the newsletter to make it more dynamic and interactive.

Results:

• Readability Improvement: Increased readability from 34% to 82%

• Recognition: Received the award for the best newsletter in BNY Mellon for the past 4-5 years.

• Innovation: Introduced a fresh and improved template, leading to a more captivating newsletter.

Feedback from Readers:

• "Amazing graphics and animation."

• "The new format is refreshing and makes the content easier to digest."

• "I appreciate the personalized touch in each edition."

• "The updates on industry trends are valuable and well-presented."

• "The sounds make it more interesting and help maintain our focus."

• "Looks great and is very interesting."

• "The design and fun content keep us engaged and wanting to read more."