Offline Marketing:

• Developed and executed comprehensive offline marketing strategies to enhance brand visibility and reach target audiences.

• Managed traditional advertising campaigns, including print media, radio, and outdoor advertising, optimizing placements for maximum impact.

• Conducted market research and analysis to identify consumer trends and refine marketing approaches.
   

Branding:

• Crafted brand identities and positioning strategies that resonated with target demographics, ensuring consistency across all offline channels.

• Designed visual elements such as logos, typography, and color schemes that reflected brand values and communicated effectively.

• Implemented brand guidelines across marketing collateral to maintain a cohesive brand image.
   

Public Relations (PR):

• Cultivated relationships with media outlets, journalists, and influencers to secure press coverage and media placements.

• Developed press releases, media kits, and pitches to promote company initiatives, events, and achievements.

• Managed crisis communications and reputation management, ensuring prompt and effective responses to public inquiries or issues.
   

Standee Design:

• Conceptualized and designed standees for various marketing campaigns and events, focusing on eye-catching visuals and impactful messaging.

• Produced artwork and graphics using design software like Adobe Illustrator, ensuring high-quality print output and brand consistency.

• Collaborated with cross-functional teams and vendors to oversee production and installation of standees at strategic locations.
   

Event Management:

• Planned and executed corporate events, trade shows, product launches, and promotional activities, ensuring seamless coordination and logistics.

• Managed event budgets, timelines, and vendor relationships to deliver successful and memorable experiences.

• Implemented attendee engagement strategies and post-event evaluations to measure ROI and effectiveness.
   

Achievements:

• Successfully launched multiple offline marketing campaigns that resulted in increased brand awareness and customer acquisition.

• Received accolades for innovative standee designs that enhanced visibility and attracted foot traffic at events.

• Secured significant media coverage and positive PR outcomes through strategic pitching and relationship-building with key media contacts.